Category Archives: Business Watch

Areas that interest us in the business management space.

CloudFlare introduces Universal SSL – at no additional cost!

In 2011, Joi Ito (a Japanese-American activist, entrepreneur, venture capitalist and Director of the MIT Media Lab), wrote an article ‘the Internet is a belief system’ as opposed to just a technology. The New York Times eventually developed it into ‘In an Open-Source Society, Innovating by the Seat of Our Pants’. The crux of the […]

Do you know where your salesforce is… right now?

Revisiting performances of a previous quarter, devising plans to meet the next month’s mammoth target, responding to the CEO’s tough queries, meeting other HODs to align business strategy and discuss where Sales stands on it – a typical day in the life of a Sales Head (or Director Sales or VP Sales or Chief Sales […]

Responsive Mailer Design and why it’s important…

While there are dime-a-dozen statistics that claim mobile is the way ahead and an increasing number of people are responding to mails through their smartphones – anywhere between 50-65% (here’s one), marketers aren’t still doing enough to follow suit. When such a huge portion of your recipients are viewing your communication over their smartphones, it […]

How to limit Google’s targeted ads in Gmail

Moving ahead from our last week’s update on Google scans your content – Email and everything else!, we have more interesting news for you.   In Google’s defense for coming out in the clear about the policy update claiming that they scan emails to display more relevant ads, this is something they have been doing […]

Google scans your content – Email and everything else!

It’s been a while that Google has been realigning its algorithms in order to provide its customers with Spam and Virus-free mail. And this has been quite a challenge for most marketers as well as email marketing software providers. But on Tuesday (April 15, 2014), Google updated its privacy policies making it crystal clear that […]

Effect of Yahoo’s changes on Email Deliverability

The change Recently Yahoo – one of the three most widely used public email services – modified its authentication policy. This modification has the ability to seriously impact deliverability of email being sent out with the ‘From Address’ containing ‘’, but not being routed through Yahoo’s servers. Literal translation – there is a high probability […]

Facebook buys WhatsApp for $19 billion – ‘Music’ or ‘Noise’ for Users’ Privacy?

So we hear that celebrations are in order at the WhatsApp headquarters in Mountain View, CA, USA – the occasion – Facebook has decided to buy WhatsApp for $19 billion. Now that’s a hell lot of money, and hence a hell lot of reasons to rejoice.   The deal, whose prospect was floated 11 days […]

Where are we in the Mobile Revolution?

As I mentioned in an earlier post, 2011 saw the sales of smartphones cross that of PC’s. In the US, smartphone ownership now exceeds that of feature-phones, less affectionately called dumb-phones. But world-wide, the conversion is in its early stage, with 835-million smartphones vs. 5.6-billion dumb-phones, but growth is exploding. It took AOL 9-years to […]

How’s Your Vision?

What if you were a small boutique hotel in a popular tourist destination, and a company contacted you offering to provide you with contact details of people who were talking about visiting the destination soon? And for a small additional fee, to mail them some interesting promotional material about your property? This is just one […]