Tag Archives: list hygiene

Tips on List Acquisition for effective Email Marketing

While Email Marketing continues to be the highest ROI generating marketing technique, marketers are striving towards optimizing their campaigns in order to get the best results. In order to optimize anything, one needs deep dive right to the root of every opportunity – and the list, of course, forms the foundation of email marketing. Marketers […]

Mailing list hygiene – what’s that?

Remember those numerous prime-time skin care ads that bombard you with the benefits of scrubbing off dead skin cells to reveal a younger, fresher, more beautiful skin? The concept pretty much holds ground when it comes to maintaining your email lists as well ;)   As a marketer, you might’ve often gasped wide-eyed at exaggerated […]