Tag Archives: customer engagement

Social Identities – Why do they matter?

Many a time organizations discover that their customers don’t do what they say they’ll do. They agree to certain things during a survey, but don’t quite go by it when their feedback has been implemented.   For e.g. When Electrolux was contemplating offering free washing machines and charging customers by the wash, consumers welcomed the […]

December 29, 2014 – 1:01 pm | By Rahul Sawant | Posted in Business Watch, Interesting Info | Tagged , , | Comments (0)

Is your Email Marketing out of focus?

‘Don’t lose your focus’. Haven’t all of us grown up listening to this line more often than ‘Good job!’ or any other congratulatory remark? And even today when you look out of your office window, while enjoying your 5 minute tea/coffee break in between an action packed day, noticing the traffic jams below, wondering how […]

December 20, 2013 – 3:36 pm | By Rahul Sawant | Posted in MailDirect, MailServe, SmartEmail | Tagged , , , , , , , , , | Comments (0)

Welcome to the ‘The Not for Everyone Club’!

Hi there.. just about a year back we thought of starting something grand and hence decided to have our own hoity-toity club – The Not for Everyone Club. Now you’d be wondering why would someone want to be a part of something like this – simple – because it is not for every Tom, Dick […]

November 28, 2013 – 11:04 am | By Rahul Sawant | Posted in MailDirect | Tagged , , , , , | Comments (0)

Permission Marketing.

Source – http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. Pay attention […]

October 19, 2011 – 4:09 pm | By Rahul Sawant | Posted in MailDirect | Tagged , , , , , , , , | Comments (0)