Your mailer is just one side of a conversation, don’t you want to hear your customer’s reply? For a lot of marketers, parameters like click-thru’ rates (CTR) and view-counts are necessary, but not sufficient. Because they’ve understood that the email needs to be backed with compelling content on their websites, that engages with the customer […]
Breton’s call to kill email has found resonance with some India Inc CEOs. “I’ve contemplated shutting down email for 3-4 hours everyday in office so employees can get work done,” says Pramod Bhasin, vice-chairman, Genpact, India’s largest BPO outfit. “There is no question there are a lot of useless emails and loss of productivity. When there’s […]
You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy. CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and 18 percent is spam. That’s why he hopes the company […]
Padma Swaminathan, Yahoo! India Finance, On Tuesday 12 July 2011, 3:34 PM Mysore: Infosys Limited may not be your friendliest neighbour or the most employee-friendly IT company around. But they sure are making amends. ‘Infy Bubble’, their recently launched internal social networking site is supposedly a platform for disgruntled Infoscions to vent on. The site […]