Category Archives: Business Watch

Areas that interest us in the business management space.

Hacker Alert – WordPress plugin ‘SEO by Yoast’ vulnerable

According to a Hacker News report, popular WordPress plugin ‘SEO by Yoast’ is susceptible to hackers. The ‘SEO by Yoast’ plugin developed by WordPress to enable developers make website more searchable is extremely popular and used by millions. The vulnerability in the ‘SEO by Yoast’ plugin has the potential of affecting millions – websites and […]

Stay innovative with your email content to ensure better engagement

We all know that innovation is critical for any business to achieve sustainability. And it becomes all the more important when we talk of it in the context of email marketing. Why? Because while conversing over an email you are communicating with a million customers who you don’t know on a personal basis; because they […]

Abandoned Shopping Cart Remarketing

E-commerce remains a domain where impulse sometimes overshadows reasoning. But while consumers won’t think twice while going ahead with small ticket purchases, they do research a lot when it comes to buying pricier goods. And many a times they simply end up stocking up their shopping cart on multiple sites and abandoning them either due […]

The dawn of the digital marketing era

Digital Marketing has made its presence felt and announced its arrive with great aplomb – to the extent that many marketing gurus agree that it should no longer be considered as a branch of marketing, but an evolved form of marketing itself. Average Indian to spend Rs. 10,000 on e-commerce in 2015: ASSOCHAM-PwC Online advertising […]

Social Identities – Why do they matter?

Many a time organizations discover that their customers don’t do what they say they’ll do. They agree to certain things during a survey, but don’t quite go by it when their feedback has been implemented.   For e.g. When Electrolux was contemplating offering free washing machines and charging customers by the wash, consumers welcomed the […]

How clued in are you on your field force’s progress?

Aiming for more business year-on-year is as natural to an organization’s growth as is breathing. And while your top brass is fixated on the company’s growth, the sales managers are the ones who are entrusted with fulfillment of these objectives.   And so begins the planning process, breaking down of the annual target into quarterly […]

Digital Marketing trends for 2015

With 2015 lurking around the corner, there’s quite a lot that has changed in the domain of digital marketing. Following are a few major trends that will highlight 2015’s digital marketing landscape:     Web consolidation: With content-driven, multi-channel and personalized campaigns gaining success, and access to tools such as cookies, algorithms, pragmatic marketing, 2015 […]

What organizations should learn from the Sony Hack?

One of the most shocking occurrences in the cyber world, as we bid goodbye to 2014, has been the hacking of Sony Pictures. On November 24, 2014, high profile information about Sony Pictures employees, email exchanges, key personnel salary information, copies of unreleased films, and other information were obtained and released on the Internet by […]

We are Hiring!

Having been in the IT industry for almost two decades, we at QuantumLink Communications (QLC) Pvt Ltd, have plans for some aggressive growth in the near future. We take a lot of pride in offering top-notch products and services, with an inclination to deliver significant value to our customers on a continuous, ongoing basis. And […]