The so-called ‘dark social’ contributes to social sharing that’s twice as much as Facebook, and as many as 91% of us use it on a regular basis. And this also puts an end to most of the email marketing related posts either asking or explaining that email is not dead! According to a […]
Digital Marketing has made its presence felt and announced its arrive with great aplomb – to the extent that many marketing gurus agree that it should no longer be considered as a branch of marketing, but an evolved form of marketing itself. Average Indian to spend Rs. 10,000 on e-commerce in 2015: ASSOCHAM-PwC Online advertising […]
With 2015 lurking around the corner, there’s quite a lot that has changed in the domain of digital marketing. Following are a few major trends that will highlight 2015’s digital marketing landscape: Web consolidation: With content-driven, multi-channel and personalized campaigns gaining success, and access to tools such as cookies, algorithms, pragmatic marketing, 2015 […]
Your mailer is just one side of a conversation, don’t you want to hear your customer’s reply? For a lot of marketers, parameters like click-thru’ rates (CTR) and view-counts are necessary, but not sufficient. Because they’ve understood that the email needs to be backed with compelling content on their websites, that engages with the customer […]
Hi there.. just about a year back we thought of starting something grand and hence decided to have our own hoity-toity club – The Not for Everyone Club. Now you’d be wondering why would someone want to be a part of something like this – simple – because it is not for every Tom, Dick […]
Congratulations! You clearly understand that Email Marketing is very different from sending mailers to any and every list you can lay your hands on, and the MailDirect Team is completely aligned to support you in your effort to use email as an effective marketing tool. This article will guide you in getting your email marketing […]
How many potential clients have you lost in the past quarter/year? Do you feel this happened due to lack of customer engagement? Is not being able to meet your targets still one of your nightmares? Are your emails getting delayed frequently because they are in some queue? How often has your IP been blacklisted? We […]