Customer re-targeting – a term gaining prominence in the ever growing world of digital marketing. Marketers study customer preferences, buying behavior, purchase history, response to previous promotions, demographics – the list can go on. Efficient re-targeting enables organizations to not only get repeated business from existing customers, but also helps in inducing brand loyalty, an […]
It’s been a while that Google has been realigning its algorithms in order to provide its customers with Spam and Virus-free mail. And this has been quite a challenge for most marketers as well as email marketing software providers. But on Tuesday (April 15, 2014), Google updated its privacy policies making it crystal clear that […]
The change Recently Yahoo – one of the three most widely used public email services – modified its authentication policy. This modification has the ability to seriously impact deliverability of email being sent out with the ‘From Address’ containing ‘yahoo.com’, but not being routed through Yahoo’s servers. Literal translation – there is a high probability […]
Your mailer is just one side of a conversation, don’t you want to hear your customer’s reply? For a lot of marketers, parameters like click-thru’ rates (CTR) and view-counts are necessary, but not sufficient. Because they’ve understood that the email needs to be backed with compelling content on their websites, that engages with the customer […]
Email marketing is the most economic means of generating business – stale news! Every marketer worth his salt knows this. And while best practices around email marketing being a hot topic across marketing groups spanning the Internet, there isn’t much that’s been left to anyone’s fancy – or is there? The Email Service Provider […]
Hi there.. just about a year back we thought of starting something grand and hence decided to have our own hoity-toity club – The Not for Everyone Club. Now you’d be wondering why would someone want to be a part of something like this – simple – because it is not for every Tom, Dick […]
Congratulations! You clearly understand that Email Marketing is very different from sending mailers to any and every list you can lay your hands on, and the MailDirect Team is completely aligned to support you in your effort to use email as an effective marketing tool. This article will guide you in getting your email marketing […]