Category Archives: MailDirect

Our hosted email marketing platform.

Tips on List Acquisition for effective Email Marketing

While Email Marketing continues to be the highest ROI generating marketing technique, marketers are striving towards optimizing their campaigns in order to get the best results. In order to optimize anything, one needs deep dive right to the root of every opportunity – and the list, of course, forms the foundation of email marketing. Marketers […]

Six best practices for effective email copywriting

It’s no surprise that Email Marketing has been recognized as the most effective means of lead/revenue generation for its ability to personalize the sales pitch and economic viability. And with this recognition came the onslaught of volumes and volumes of mail. Add to it the fact that the average attention span of adults has fallen […]

Stay innovative with your email content to ensure better engagement

We all know that innovation is critical for any business to achieve sustainability. And it becomes all the more important when we talk of it in the context of email marketing. Why? Because while conversing over an email you are communicating with a million customers who you don’t know on a personal basis; because they […]

Abandoned Shopping Cart Remarketing

E-commerce remains a domain where impulse sometimes overshadows reasoning. But while consumers won’t think twice while going ahead with small ticket purchases, they do research a lot when it comes to buying pricier goods. And many a times they simply end up stocking up their shopping cart on multiple sites and abandoning them either due […]

How well do you know your subscribers?

Today, much of digital marketing is centered on getting more traffic to your website, and then trying to increase the conversion ratio. Methods such as search engine optimization, search engine marketing (a.k.a. pay per click advertising), content marketing, social media marketing and blogging are used to entice more traffic by means of Call-to-Action mechanisms. While […]

How to connect with your customers on time, every time?

Maintaining a healthy work-life balance has become a myth in today’s demanding professional life. The list of things to be done seems to be ever growing. Barely have we finished a task, and several others await you already. Amongst the many things that you ought to do are certain recurring mundane tasks – such as […]

Effective customer re-targeting with Outcome-based Campaigns

Customer re-targeting – a term gaining prominence in the ever growing world of digital marketing. Marketers study customer preferences, buying behavior, purchase history, response to previous promotions, demographics – the list can go on. Efficient re-targeting enables organizations to not only get repeated business from existing customers, but also helps in inducing brand loyalty, an […]

How to expand your customer base?

With Social Media and Mobile Marketing having made their mark, many have their doubts about the effectiveness of email marketing. However, the proliferation of smartphones and tablets ensures that recipients almost always carry a mobile device with them and are in a much better position to access their email on the go.   Today, organizations […]

We are Hiring!

Having been in the IT industry for almost two decades, we at QuantumLink Communications (QLC) Pvt Ltd, have plans for some aggressive growth in the near future. We take a lot of pride in offering top-notch products and services, with an inclination to deliver significant value to our customers on a continuous, ongoing basis. And […]

Why ‘per-mail’ based pricing isn’t the most brilliant idea in Email Marketing…

Do you live in the Stone Age? If not why are you still paying a fixed ‘per email’ price for your Email Marketing?   What happened when TATA Docomo announced per second calling rates? Didn’t you think it was the best thing that could’ve ever happened to your steadily increasing mobile bill? Didn’t you wonder […]