It’s no surprise that Email Marketing has been recognized as the most effective means of lead/revenue generation for its ability to personalize the sales pitch and economic viability. And with this recognition came the onslaught of volumes and volumes of mail. Add to it the fact that the average attention span of adults has fallen […]
We all know that innovation is critical for any business to achieve sustainability. And it becomes all the more important when we talk of it in the context of email marketing. Why? Because while conversing over an email you are communicating with a million customers who you don’t know on a personal basis; because they […]
E-commerce remains a domain where impulse sometimes overshadows reasoning. But while consumers won’t think twice while going ahead with small ticket purchases, they do research a lot when it comes to buying pricier goods. And many a times they simply end up stocking up their shopping cart on multiple sites and abandoning them either due […]
Today, much of digital marketing is centered on getting more traffic to your website, and then trying to increase the conversion ratio. Methods such as search engine optimization, search engine marketing (a.k.a. pay per click advertising), content marketing, social media marketing and blogging are used to entice more traffic by means of Call-to-Action mechanisms. While […]
Maintaining a healthy work-life balance has become a myth in today’s demanding professional life. The list of things to be done seems to be ever growing. Barely have we finished a task, and several others await you already. Amongst the many things that you ought to do are certain recurring mundane tasks – such as […]
Customer re-targeting – a term gaining prominence in the ever growing world of digital marketing. Marketers study customer preferences, buying behavior, purchase history, response to previous promotions, demographics – the list can go on. Efficient re-targeting enables organizations to not only get repeated business from existing customers, but also helps in inducing brand loyalty, an […]
Having been in the IT industry for almost two decades, we at QuantumLink Communications (QLC) Pvt Ltd, have plans for some aggressive growth in the near future. We take a lot of pride in offering top-notch products and services, with an inclination to deliver significant value to our customers on a continuous, ongoing basis. And […]