Category Archives: MailDirect

Our hosted email marketing platform.

How to avoid getting your campaigns accidentally tagged as junk/spam.

If you send email campaigns long enough, you will inevitably run into spam filter issues. You would find roughly 10-20% emails get lost in cyberspace mostly due to spam filters. You don’t even have to be a spammer to get your mails spam-filtered. Innocent email marketers who send permission-based emails to people who requested them […]

Warming up your IPs.

Congratulations! You clearly understand that Email Marketing is very different from sending mailers to any and every list you can lay your hands on, and the MailDirect Team is completely aligned to support you in your effort to use email as an effective marketing tool. This article will guide you in getting your email marketing […]

Permission Marketing.

Source – http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. Pay attention […]

Hotmail launches yet another major upgrade.

Hotmail recently pushed another major update to help their users deal with the high amount of email they signed up for, called graymail, that will be slowly rolled out through the end of the year. While these tools will a major time saver for most Hotmail users, it could spell deliverability problems for your own […]

Email Marketing – Your communication dream or nightmare?

How many potential clients have you lost in the past quarter/year? Do you feel this happened due to lack of customer engagement? Is not being able to meet your targets still one of your nightmares? Are your emails getting delayed frequently because they are in some  queue? How often has your IP been blacklisted? We […]