Hi there.. just about a year back we thought of starting something grand and hence decided to have our own hoity-toity club – The Not for Everyone Club. Now you’d be wondering why would someone want to be a part of something like this – simple – because it is not for every Tom, Dick […]
If you send email campaigns long enough, you will inevitably run into spam filter issues. You would find roughly 10-20% emails get lost in cyberspace mostly due to spam filters. You don’t even have to be a spammer to get your mails spam-filtered. Innocent email marketers who send permission-based emails to people who requested them […]
Breton’s call to kill email has found resonance with some India Inc CEOs. “I’ve contemplated shutting down email for 3-4 hours everyday in office so employees can get work done,” says Pramod Bhasin, vice-chairman, Genpact, India’s largest BPO outfit. “There is no question there are a lot of useless emails and loss of productivity. When there’s […]
You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy. CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and 18 percent is spam. That’s why he hopes the company […]
Congratulations! You clearly understand that Email Marketing is very different from sending mailers to any and every list you can lay your hands on, and the MailDirect Team is completely aligned to support you in your effort to use email as an effective marketing tool. This article will guide you in getting your email marketing […]
Hotmail recently pushed another major update to help their users deal with the high amount of email they signed up for, called graymail, that will be slowly rolled out through the end of the year. While these tools will a major time saver for most Hotmail users, it could spell deliverability problems for your own […]
How many potential clients have you lost in the past quarter/year? Do you feel this happened due to lack of customer engagement? Is not being able to meet your targets still one of your nightmares? Are your emails getting delayed frequently because they are in some queue? How often has your IP been blacklisted? We […]
“Throughout my life, I have gained more from my critic friends than from my admirers – M.K. Gandhi”. While many have said a lot of good things about Gosocio, what I would like to broadcast is criticism. I had once asked my colleague in QLC, “If Gosocio was in your dictionary, what would it mean?” […]