Revisiting performances of a previous quarter, devising plans to meet the next month’s mammoth target, responding to the CEO’s tough queries, meeting other HODs to align business strategy and discuss where Sales stands on it – a typical day in the life of a Sales Head (or Director Sales or VP Sales or Chief Sales […]
While there are dime-a-dozen statistics that claim mobile is the way ahead and an increasing number of people are responding to mails through their smartphones – anywhere between 50-65% (here’s one), marketers aren’t still doing enough to follow suit. When such a huge portion of your recipients are viewing your communication over their smartphones, it […]
Moving ahead from our last week’s update on Google scans your content – Email and everything else!, we have more interesting news for you. In Google’s defense for coming out in the clear about the policy update claiming that they scan emails to display more relevant ads, this is something they have been doing […]
It’s been a while that Google has been realigning its algorithms in order to provide its customers with Spam and Virus-free mail. And this has been quite a challenge for most marketers as well as email marketing software providers. But on Tuesday (April 15, 2014), Google updated its privacy policies making it crystal clear that […]
The change Recently Yahoo – one of the three most widely used public email services – modified its authentication policy. This modification has the ability to seriously impact deliverability of email being sent out with the ‘From Address’ containing ‘yahoo.com’, but not being routed through Yahoo’s servers. Literal translation – there is a high probability […]
So we hear that celebrations are in order at the WhatsApp headquarters in Mountain View, CA, USA – the occasion – Facebook has decided to buy WhatsApp for $19 billion. Now that’s a hell lot of money, and hence a hell lot of reasons to rejoice. The deal, whose prospect was floated 11 days […]
Your mailer is just one side of a conversation, don’t you want to hear your customer’s reply? For a lot of marketers, parameters like click-thru’ rates (CTR) and view-counts are necessary, but not sufficient. Because they’ve understood that the email needs to be backed with compelling content on their websites, that engages with the customer […]
Social behaviors pans across professional environments So they said social media will cause clutter, that it’ll lead to increased unproductivity, and that it might not stand the tide in the professional arena. While these claims were partially true, there’s another side to each of these coins. Half a decade back social media was being coined […]
Email marketing is the most economic means of generating business – stale news! Every marketer worth his salt knows this. And while best practices around email marketing being a hot topic across marketing groups spanning the Internet, there isn’t much that’s been left to anyone’s fancy – or is there? The Email Service Provider […]