Is your Email Marketing out of focus?

‘Don’t lose your focus’. Haven’t all of us grown up listening to this line more often than ‘Good job!’ or any other congratulatory remark? And even today when you look out of your office window, while enjoying your 5 minute tea/coffee break in between an action packed day, noticing the traffic jams below, wondering how […]


Welcome to the ‘The Not for Everyone Club’!

Hi there.. just about a year back we thought of starting something grand and hence decided to have our own hoity-toity club – The Not for Everyone Club. Now you’d be wondering why would someone want to be a part of something like this – simple – because it is not for every Tom, Dick […]


How to avoid getting your campaigns accidentally tagged as junk/spam.

If you send email campaigns long enough, you will inevitably run into spam filter issues. You would find roughly 10-20% emails get lost in cyberspace mostly due to spam filters. You don’t even have to be a spammer to get your mails spam-filtered. Innocent email marketers who send permission-based emails to people who requested them […]


Announcing iMonit!

Are you the type of person who tends to wake up in the middle of the night, wondering whether your server is running fine? And then can’t fall asleep till you find out? Then you’re going to love our very first app – iMonit! iMonit is an extremely simple idea – a heart-beat monitor for […]


Preview – PostMaster Enterprise ver.8

Here’s what the latest and greatest version of Postmaster Enterprise is looking like! The core principle of the revamp was to bring features, and naturally, the benefits they provide, as much into the foreground as possible. While ensuring that we do not intrude into its ‘Install – Configure – Forget’ ideology. For instance, the Main […]


Where are we in the Mobile Revolution?

As I mentioned in an earlier post, 2011 saw the sales of smartphones cross that of PC’s. In the US, smartphone ownership now exceeds that of feature-phones, less affectionately called dumb-phones. But world-wide, the conversion is in its early stage, with 835-million smartphones vs. 5.6-billion dumb-phones, but growth is exploding. It took AOL 9-years to […]


New in PME v.8 – Bcc: Discovery

PostMaster Enterprise ver.8 incorporates your inputs and suggestions over the last 3-years and delivers a dramatically enhanced user-interface along with even higher levels of reliability and scalability – smarter queue handling, self-diagnostics and healing, enhanced protection against email and web-based malware, highly optimized Internet proxy, the list goes o Here’s an example of how one of […]


How’s Your Vision?

What if you were a small boutique hotel in a popular tourist destination, and a company contacted you offering to provide you with contact details of people who were talking about visiting the destination soon? And for a small additional fee, to mail them some interesting promotional material about your property? This is just one […]


Bad News for Email? Or is it?

Every time I encounter an article like this one, I wind up checking my own behavior when it comes to the way I deal with email. And I learn that it has changed, in many ways reflecting the changes taking place in the world outside. From being a committed Blackberry user of many years standing, I […]